4 strikes which may assist the Pixel 10 beat the iPhone 17

The

Pixel 10
launch is on the horizon, and mirroring final 12 months’s

Pixel 9
reveal, it is anticipated that the telephones shall be unveiled at a

Made by Google event
this summer time, probably in August.

Whereas the

leaks
present a reasonably clear view of what to anticipate from the Pixel 10 sequence (spoiler alert: it is strikingly much like the Pixel 9), listed here are 4 issues I consider Google must do with the Pixel 10 to seize the hearts and minds of extra individuals, together with iPhone customers who’re turning into disillusioned after Apple’s latest missteps with Siri and Apple Intelligence.

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4

Go huge with Tensor

Google’s Tensor G5 chip must catchup to Apple and Qualcomm

One among Apple’s important benefits over Google is chipset design. Apple’s newest A18 and A18 Professional chipsets have extra uncooked processing energy than Google’s Tensor G4 chipset, which is present in all the Pixel 9 lineup. Does the Pixel 9 really feel gradual or uneven throughout day-to-day use? Completely not. Nonetheless, if Google actually needs to steer extra Android customers and iPhone devotees to make the swap, equipping the Pixel 10 with a extra highly effective chipset is important, particularly for avid gamers and content material creators.

The Pixel 10 is anticipated to characteristic a brand new chipset: Google’s Tensor G5. Though the precise velocity is unknown, leaks suggest that it’s going to not signify a major leap in efficiency. Nonetheless, there may be nonetheless hope for Google’s Tensor G5 chipset to exceed expectations. For the primary time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is as an alternative choosing a 3nm Tensor G5 chip produced by TSMC. In distinction, Samsung manufactured final 12 months’s G4 chip utilizing a 4nm course of. The benefits of the 3nm course of embody enhanced efficiency and effectivity as a result of smaller dimension of transistors.

If Google launches a considerably improved Tensor G5 chip for the Pixel 10 that competes successfully with Apple’s A18 Professional chip (and the upcoming A19), in addition to Qualcomm’s Snapdragon 8 Elite, it might entice many customers who’re justifiably involved about efficiency.

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3

Preserve the Pixel identification

Please hold the digital camera bar as is Google

Hyperlink Picture

A technique I feel the Pixel 10 might shine this 12 months is that if Google retains the digital camera bar design launched with the Pixel 9 sequence. Personally, I like that design, and if Google needs to keep up a novel identification for its Pixel telephones that clearly distinguishes them from the Galaxy S25 sequence and the iPhone, then I consider holding the Pixel 9’s digital camera bar is one of the simplest ways to try this.

This 12 months, there was appreciable dialogue about digital camera bars, notably since leaks counsel the

iPhone 17 Pro
will characteristic a big rectangular Pixel-like digital camera bar that protrudes from the again of the telephone. Moreover, there’s the

Google Pixel 9a
, which, in comparison with its predecessors just like the Pixel 8a and 7a, fully forgoes the digital camera bar altogether. In my view, this considerably detracts from the telephone’s identification. You’ll be able to take a look at a Pixel 8a and the Pixel 9 and instantly acknowledge them as Pixels; you may’t fairly do this with the Pixel 9a.

Aesthetics matter vastly. In my view, the Pixel 9’s digital camera bar design seems to be significantly better than that of the Pixel 9a and the leaked design of the iPhone 17 Professional. If the Pixel 10 needs to win over extra individuals, holding the Pixel 9’s modern digital camera bar is a straightforward means to try this, particularly if Apple’s new iPhone 17 Professional design seems trying ugly.

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2

Put Gemini within the highlight

Google must placed on show its clear lead in AI

At Google I/O 2025, the tech large showcased its main advances with Gemini, its premier AI expertise. Google is investing billions of {dollars} and intensive growth assets into Gemini, and that is evident with options like

AI Mode
on Google Search, its Veo 3 video era mannequin, Deep Analysis, and the brand new Gemini 2.5 Flash mannequin, which is smarter and quicker than earlier fashions.

If Google needs Gemini to be a key promoting level for its telephone, it must show with the Pixel 10 how individuals can use it to reinforce their on a regular basis lives and the way it can accomplish duties that Apple customers can solely dream of with Apple Intelligence and Siri.

It is no secret that Apple has fallen behind within the AI race. At WWDC 2024, it showcased many options for Apple Intelligence, like on-screen consciousness, however under-delivered on a lot of these commitments this 12 months. In March,

Apple delayed
“a extra personalised Siri” for Apple Intelligence till later this 12 months, with a spokesperson saying that it was taking the corporate “longer than we thought.” Rumors counsel Siri might even be glossed over solely by Apple at its upcoming WWDC occasion in June.

Google, you could have a transparent benefit with Gemini over Apple Intelligence, so make that identified loud and clear with the Pixel 10.

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1

Aggressive pricing

Google, do not hike the worth on the Pixel 10

There’s quite a lot of financial uncertainty proper now, and a technique Google might win over shoppers with the Pixel 10 is by holding the worth the identical because the Pixel 9, or higher but, decreasing it if doable.

Tariffs have been on the minds of many shoppers. Each week, there appears to be a brand new concern about how tariffs might dramatically enhance the worth of electronics, like smartphones, laptops, gaming consoles, and extra. Not too long ago, President Trump

took direct aim at Apple
, threatening to impose a 25 p.c tariff on the corporate if it does not begin bringing iPhone manufacturing to the US.

Apple was already rumored to be

increasing the price
of the iPhone 17 sequence this fall, and now with Trump’s tariff threats, that appears more and more possible. Google is not resistant to tariffs, but when it needs extra individuals to decide on a Pixel 10 this 12 months as an alternative of an iPhone 16 or an iPhone 17, it ought to keep its present pricing or, higher but, barely decrease it.

The 128GB Pixel 9 at the moment begins at $800, the identical value because the 128GB iPhone 16. If the worth of the iPhone 17 will increase, the Pixel 10 could be in a superb place if it stays at $800, however even higher if Google cuts the worth a bit to entice shoppers.

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