It generally appears like everyone and their canine has a podcast. (Engadget does!) However why not bounce on the pattern when the curiosity in any such content material has for years? Video platform YouTube could not seem to be the obvious alternative for tuning in to an audio-driven format, however the firm has truly develop into a serious participant for podcast consumption. Immediately, YouTube that as of January 2025, it has surpassed 1 billion month-to-month lively viewers of podcasts.
Individuals aren’t simply taking part in YouTube podcasts to their headphones, both. The corporate’s year-in-review confirmed that greater than 400 million hours of podcast content material was performed on “front room units” throughout 2024. from Edison Analysis discovered that YouTube was the most-used platform for almost a 3rd of weekly podcast listeners age 13 and up.
This text initially appeared on Engadget at https://www.engadget.com/leisure/youtube-passes-1-billion-monthly-active-podcast-viewers-225223309.html?src=rss
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